Amazon this morning introduced an additional, free benefit of Amazon Prime membership. It’s called Prime Reading, and it enables Prime members to borrow up to 10 titles at a time from a rotating selection of books, magazines, and comics. If you are already paying $10 a month for a Kindle Unlimited subscription, the new Prime Reading content will be in addition to the 10 KU titles you can borrow at a time.
In a press release last night that was embargoed until today at 6:30 AM ET, Amazon said Prime Reading features the following:
- “Over a thousand popular books: Enjoy a diverse selection of titles including Red Sparrow, The Butterfly Garden, The 5 Love Languages, The Atlantis Gene, Lonely Planet travel guides and books from best-selling authors Brad Thor, Barry Eisler, Stephen Covey, James Altucher, Rachel Abbott and more.
- “Premium Magazines: Stay on top of current trends with a rotating selection of fresh, full issues of top magazines covering sports, technology, cooking and home improvement, current affairs, notable people and more.
- “Exclusive short content: Read Kindle Singles Classics – classic short-form reads by the world’s top writers, from Susan Orlean to Norman Mailer. Also read from hundreds of Kindle Singles – short stories, memoirs and essays from a variety of top writers.
- “All your favorite Kindle features: Enjoy all the great Kindle features customers love such as Page Flip, Popular Highlights, X-Ray and Goodreads integration, all while using your favorite Kindle eReader or Fire tablet or free Kindle app for iPhone, iPad, Android phone, tablet and more.”
“Prime is the best deal in the history of shopping and today it got even better,” said Greg Greeley, Vice President Amazon Prime. “Prime members can now enjoy an awesome selection of books including The Hobbit, Harry Potter and the Sorcerer’s Stone, The Man in the High Castle, plus magazines and more with Prime Reading – all for free on any device.”
I will have more about Prime Reading on Friday’s Kindle Chronicles show, which will also feature an interview with social media pioneer Chris Brogan, author of an excellent new book titled Find Your Writing Voice: How to write more like your amazing self, for books, blog posts, and email.