David Measer, advertising, and Lisa Pecot-Hebert, USC journalism. Here we go:
David: half of population lives in 146 of more than 3,000 counties. Half of population lives in 9 states. When you roll up population in terms of diversity, a lot of the country is left out. The diversity narrative is true in the big cities. We might be losing touch.
Demographics of ALTMIDDLE are more homoginized. Top 21 cities have more white collar jobs. ALTMIDDLE cities have more blue collar, farming jobs.
David: We wanted to get to know ALTMIDDLE. We traveled in the Dakotas, Nebraska, Kansas, Minnesota, Iowa, Missouri. Focused on Omaha, Fargo Sioux Falls. Wanted to meet some of our 100 million people,
video 2 – My version of the American Dream is to be able to be happy with your life, whatever it is. I want my grandchildren to be comfortable within themselves, successful. Here materialism not so much. We want people to be successful and happy, might not mean a lot of money.
Video 3: We’re proud of where we come from. Hard work. My grandparents came here fleeing religious persecution. You honor your past be being the best person you can be now. Fargo is religious.
Video 4: Omaha has one of lowest unemployment rates in country. I would have thought nothing was here based on my experience on East Coast. Now we have diverse restaurants from all over. Huge in business opportunities. You should know: flyover versus epicenter.
Lisa: we came back to L.A. and saw how ALTMIDDLE culture is hip – Mason jars, Pinterest, denim. We’re taking a lot of trends that are just things happening in these smaller cities. It’s us taking from them, not the reverse.
Lisa: Read Across the Aisle app helps you diversify your bubble. The Guardian has one called Burst Your Bubble. WSJ has red feed blue feed. Indivisible, We are here to help burst your bubble, to learn more about people you don’t cross paths with.
David: half of population lives in 146 of 3,141 counties. Half of population lives in 9 states. When you roll up population in terms of diversity, a lot of the country is left out. The diversity narrative is true in the big cities. We might be losing touch.