An Unusual Launch Event Set on June 18 for New Amazon Device

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Amazon loves to innovate, even when it comes to media events for new products. They’ve done traditional briefing extravaganzas in New York City and Santa Monica, along with low-key announcements on the web page. Now comes a Peoples’ Press Party, it seems, open to all comers while seats last. If you click here you will be asked if you are a) an Amazon customer b) a developer or c) a journalist. Customers and developers are invited to submit an optional 30-second video explaining why they want to attend. If you are a journalist, you simply state your publication and web site.

This is going to make for an unusual launch for what everyone expects to be a new Amazon smartphone with wild new camera configuration that produces a 3-D effect. The video teases the new product by showing people admiring it, but you can’t see what they’re admiring. Boy Genius Reports has had the most specific leaked information about the device, widely quoted and linked to by others.

“That is awesome,” the first woman in the video says. “It moved with me,” another says. “I have never seen anything like this,” a guy says. Nice teaser. The graphic at the landing page shows what looks like a black smartphone case with the Amazon logo.

I submitted my request in the Journalist category and will be keeping my fingers crossed. Stay tuned!


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Comments 3

  1. John Aga wrote:

    I wanted to share with you my response to another in a long line of NY Times opinion pieces slamming Amazon. Todays is “Amazon’s Power Play”, dated June 3rd, 2014 by the “Editorial Board”.

    I wrote the following: “This opinion piece states that Amazon is a bully and all they need to do is give the publishers what they want. What they want is to bring back the Agency Model. If anyone is a bully it is the large publishing houses. In the past they have bullied Barnes and Noble and other traditional book sellers to get the best terms and now they are trying to do the same with Amazon. They were caught cheating by colluding with Apple to fix prices. They are not saints in this drama! Amazon is guilty of giving people a great reading experience. Amazon is guilty of giving people more types of reading experiences then anyone else has in the past. Amazon is guilty of keeping e-book prices as low as possible so that readers can read more books then they could under the Agency Model. Amazon is guilty of giving people one of the best customer service experiences in the marketplace based on survey after survey. Finally, if the Amazon haters worst expectations come true then someone will come along like Amazon and do to Amazon what they did to Barnes and Noble and others like them.”

    Posted 04 Jun 2014 at 4:36 pm
  2. Len Edgerly wrote:

    Well said, John!

    Posted 04 Jun 2014 at 4:42 pm
  3. Larry Click wrote:

    Hi Len, I’m sure you track this kind of thing, but I thought it was interesting that B&N won’t let the Nook die a natural death.

    Posted 05 Jun 2014 at 3:32 pm