Amazon loves to innovate, even when it comes to media events for new products. They’ve done traditional briefing extravaganzas in New York City and Santa Monica, along with low-key announcements on the Amazon.com web page. Now comes a Peoples’ Press Party, it seems, open to all comers while seats last. If you click here you will be asked if you are a) an Amazon customer b) a developer or c) a journalist. Customers and developers are invited to submit an optional 30-second video explaining why they want to attend. If you are a journalist, you simply state your publication and web site.
This is going to make for an unusual launch for what everyone expects to be a new Amazon smartphone with wild new camera configuration that produces a 3-D effect. The video teases the new product by showing people admiring it, but you can’t see what they’re admiring. Boy Genius Reports has had the most specific leaked information about the device, widely quoted and linked to by others.
“That is awesome,” the first woman in the video says. “It moved with me,” another says. “I have never seen anything like this,” a guy says. Nice teaser. The graphic at the Amazon.com landing page shows what looks like a black smartphone case with the Amazon logo.
I submitted my request in the Journalist category and will be keeping my fingers crossed. Stay tuned!