Pat Flynn and Cliff Ravenscraft at New Media Expo – LiveBlog

Pat Flynn, silver-tongued host of the Smart Passive Income podcast, and Cliff Ravenscraft, the king of podcasting, are here at New Media Expo to host a panel titled “Guaranteed to Stand Out: Authenticity and Transparency Behind the Microphone.” If you don’t see the individual liveblog posts, click on the headline of this post to reveal them. Here we go:


Send to Kindle
Len Edgerly January 6, 20145:30 pm

Excellent panel. A soft topic that really matters in understanding the essence of podcaster’s link to audience. Helps me to take more risks in self-disclosure.
Cliff: Run to the hallway and talk to us there, not the front of the room – respecting the next speakers in the room.
Two class acts, from start to finish.

Len Edgerly January 6, 20145:28 pm

Q. Where do you guys see yourselves in 2020.
Pat: We’re going to be doing exactly what we’re doing, but there will be hover boards. Technology can do whatever it wants. The way you do what you want is irrelevant.
Cliff: My greatest passion in life is entertaining, encouraging other people to make positive difference in their lives. I will be doing that in 2020.

Len Edgerly January 6, 20145:26 pm

Q. What about sharing on politics or religion, topics that people argue about? His podcast about programming has an audience mainly of atheists, and he’s a committed Mormon Christian.
Pat: I don’t talk about politics or religion. It’s the listeners’ podcast. You shouldn’t change who you are.
Cliff: On Podcast Answerman, I don’t bring up faith based topics. I might share a story and mention that I prayed about something. I don’t talk about religious topics on that podcast. I have other outlets for those topics. People gather around a podcast for shared topics.

Len Edgerly January 6, 20145:23 pm

I love the variety of podcasts represented in the line of questioners at the microphone. This one is about eating disorder recovery. Q: Where do you draw the line about how much you put out on the Internet? It could affect your career or relationships.
A: Check out . She has helped thousands of people around the world. I say this to encourage you. But the concern is valid. What you put out will live on forever in social media. How much for you will be different from too much for others. You need to ask what are the drawbacks of sharing it, what are the benefits.
Pat: Also ask, what doesn’t happen if you don’t share it.

Len Edgerly January 6, 20145:21 pm

Cliff: Gladwell’s 10,000-hour principle – it takes that long to become successful. I have devoted more than 25,000 hours, more than eight years, at this.

Len Edgerly January 6, 20145:20 pm

Q. To get an audience that follows you, that is a community. What does it take?
Pat: It takes time. You hear these success stories, but they are rare. If you ask really successful people, they will say, it took a lot of time. Tim Ferris was rejected by more than 20 publishers before one accepted Four Hour Work Week. I see a lot of people quit just before the inflection point.

Len Edgerly January 6, 20145:18 pm

Cliff: In the future, I don’t have a barrier to mistakes. But I will make them in front of the microphone, and I’ll remain transparent. Two weeks later I’ll make an apology. – tells why he podcasts.

Len Edgerly January 6, 20145:16 pm

Cliff: I’m loving this Q&A. Let’s keep going. (Okay, I was wrong. Genius intervention by DHL XVII)

Len Edgerly January 6, 20145:15 pm

Pat Flynn: I’ve been through it hundreds of time. A guy left a 2,000-word comment bashing everything I was doing. An email from friends saying this guy left same comment on their blogs. Didn’t give me a chance to respond. I was angry, confused, gutted. What could I do? Two days later I got a long email from a listener in Poland, how he had found the podcast after breaking both his legs snowboarding. He set a goal after listening to my podcast, that he would run a marathon. He listened to every day as he trained. At end of email was him crossing finish line with a banner that read, “Thank you God, take me to your family, thank you Pat Flynn.” (breaks up as he tells story) You have to keep going no matter what.

Len Edgerly January 6, 20145:13 pm

Cliff: For me, it was episode 50 of Lost podcast. Didn’t have time to preview recorded listener feedback. Someone was attacking my wife and hated the show. I started crying in front of the audience, while still recording. I said, “I don’t know what I’m going to do. Maybe you’re right. I don’t know if we’ll be here next week.” Shut it down, published on Internet. It gutted me. I felt like a complete failure.
Thousands of people sent email, flooded audio feedback line. Hand-written letters about how we had been changing people’s lives. – that’s when I became fearless.

Len Edgerly January 6, 20145:10 pm

David H. Lawrence XVII takes the microphone: At some point you decided to live free of fear. (You couldn’t have waited till the Q & A?) Sheesh.

Len Edgerly January 6, 20145:09 pm

Pat Flynn: Money changes things. I had friends who became successful and they are not my friends anymore. I rely on other people to guide me–Cliff, my family, my audience, especially. I tell listeners, “If you see me doing something I shouldn’t be doing, punch me, let me know.”

Len Edgerly January 6, 20145:08 pm

Cliff Ravenscraft: I have to question my motivation. Is this for me to stroke my ego, or am I really sharing this story because I am amazed at what happened and I hope it will inspire you to take action. I can’t control how other people hear them. I may sound arrogant, because I am confident. I hide under a blanket later. I had my first year of a quarter of a million dollars in income. First year in 2008 I made $11,000. I still feel inadequate. I share the information to let you know you can do it, too. Not everyone will understand.
Every year I am tempted around November, to start chasing the money. In December I get really depressed, because I worked myself to the bone for the money. I have to ride through that.

Len Edgerly January 6, 20145:04 pm

Pat Flynn: Negative comments stuck in my gut, in beginning. Wrote long comment, took a breath, deleted it. There are so many people who do deserve your attention. Know who they are. But sometimes it’s okay to reach out, kill them with kindness.

Len Edgerly January 6, 20145:01 pm

Ravenscraft: If you haven’t been gutted by comments online, it will happen. Those people are not in your target audience. The first time it happens will not be the last. For every one person who will say something negative, there are a hundred who love what you share but have not said so. You just can’t feed people’s negativity. I used to try to win those people over. If I spend five minutes or hour responding to a comment, defending myself, is time I’m taking away from tending relationships with people who already love me.

Len Edgerly January 6, 20144:59 pm

Pat Flynn: The things you share might not connect with everyone. You have to grow thick skin. We’re scared to share stuff. You’re putting yourself out there, and people are nasty. You have to realize that it exists. How do you develop a thick skin?

Len Edgerly January 6, 20144:58 pm

Cliff Ravenscraft:People come up and say, “I feel as if I already know you.” A common occurrence for podcasters. Pat shows each month how much money he makes each month. But how much is too much? How about, ” I was at New Media Expo and went nonstop without a break and was holding in gas the whole time.” It gets a laugh, but maybe not. “You all are weird too, so it’s okay to be weird.”

Len Edgerly January 6, 20144:56 pm

Pat Flynn: When you tell a story, people can put themselves into that situation. It’s how we are worried. Don’t be afraid to include personal details in podcast. People will remember them, connect with them. These personal little things that people will remember.